Sleepy in Motel Case Study Example | Topics and Well Written Essays - 500 words

Sleepy in Motel - sideslip Study Examplearea (2) no advertisement (3) no recreational facilities and (4) does not scan his milieu to adapt and adjust to the demands of the target market.The objective of Mr. Huang is to increase occupancy rate, increase productivity and still aver some independence. To achieve this, after identifying the root causes of the decrease in occupancy, Mr. Huang can address the problem by targeting the root causes, to witThe location of Sleepy Inn Motel is just near the interstate highway with entirely two large promotional signs provided by the Tourist Bureau. In this regard, Mr. Huang must strategically place promotional signs indicating his best features and amenities (low price, clean, with new recreational facilities). Since the survey indicated that 78% of the visitors consider recreational facilities as valuable in their choice of accommodations, Mr. Huang must invest in providing recreation for visitors. He can survey monetary value effective so urces of recreation which can increase revenues and not substantially increase expenses associated with maintenance of the recreational facilities. see the environment requires taking into account the marketing strategies employed by his competitors within the area. He can nominate the best price but without the needed amenities required by the visitors, he cannot compete. Actively promoting his religious service through local print and billboards will assist in making visitors aware of his location and what he is offering. In doing so, he can also adjust his price per day to a more combative price to support the improvements he should do.By affiliating with either of the Daily Inn or Holiday Inn, Mr. Huang would unquestionably increase both occupancy rate and productivity but would not maintain independence. His operations would someways be dictated by the terms that would be stipulated by the national motels. After evaluating the facts, Mr. Huang would be break off affiliati ng with Daily Inn because of the following factors no